We began working with the Moonray team to set out targets and deliverables leading up to the TGE date in December, 2024. Throughout our engagement, we successfully built and maintained traction for Moonray.
We secured coverage and features with the top media outlets, created a KOL campaign to highlight the token launch of $MNRY, and facilitated the CEX introductions and negotiations, to secure several centralised exchange listings.
Our team allocated over 450,000 USD worth of tokens to a list of over 60 KOLs that we selected, negotiated, finalised, and onboarded, for the launch campaign for Moonray’s TGE.
Coach K
Satoshi Stacker
Kyle Chasse
Hustlepedia
Dentoshi
Hydraze
PickesDAO
Kmanu
Champ
Malson Ghost
Mando CT
Jampzer
The campaign launched with the release of the Moonray trailer, which gained over 589k views and 93k retweets/likes. Throughout the campaign, their tweets combined surpassed 1M+ impressions under 8 weeks, showcasing the wide reach and strong engagement achieved through targeted marketing and strategic partnerships.
50+ KOLs and content creators produced in-depth Twitter threads and project reports on Moonray with a combined Twitter following of 1.9M+
Before
85K+
Followers
69K+
Members
After
190K+
Followers
115K+
Members
“Dverse is a fantastic partner! They are reliable, true professionals that are amazing to work with. Their thoughtful and comprehensive approach to media planning, narrative building, and outreach is top notch and has produced great tangible results. Not only have their KOL and PR campaigns been impactful, but their insight, advice and deep industry connections made them truly stand out. The steady guidance ranging from specific marketing campaigns to go-to-market and other strategic decisions has proven to be on-point and immensely valuable.”
Hans Andersson, Founder of MOONRAY
“Dverse is a fantastic partner! They are reliable, true professionals that are amazing to work with. Their thoughtful and comprehensive approach to media planning, narrative building, and outreach is top notch and has produced great tangible results. Not only have their KOL and PR campaigns been impactful, but their insight, advice and deep industry connections made them truly stand out. The steady guidance ranging from specific marketing campaigns to go-to-market and other strategic decisions has proven to be on-point and immensely valuable.”
Hans Andersson, Founder of MOONRAY
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