Amidst selecting the esteemed city of Dubai for the annual Decipher event in November 2022, Algorand was looking for a regional partner to begin growing their exposure in the GCC region, and with members of the DVerse team having decades of experience in this market, it was a no-brainer for us to be tasked with this mission.
The strategy aimed to generate buzz for Decipher by setting up roundtables and meetings with government representatives, as well as secure Algorand regional sponsorship opportunities prior to Decipher, along with media placements highlighting their FIFA partnership. As a result, Algorand and their Decipher event saw enormous success, and a number of the most prominent media outlets, including CNN Arabia, Bloomberg, Forbes ME, Entrepreneur ME, Gulf News, and many more, covered the event.