IRL x AC: Smart Collectibles

Integral Reality Labs (IRL) bought the IP for Assassin’s Creed from Ubisoft to create Assassin’s Creed Smart Collectibles.

Our team worked on securing media coverage and creating strategic collaborations with other Web 3 brands. We collaborated with over 100 NFT communities to build hype for the launch of their AC smart collectibles.

We secured several tier 1 media clippings throughout the PR campaign to build awareness around the launch.